Freelance Senior Art Director, Designer and Illustrator
Freelance Senior Art Director, Designer and Illustrator
art direction | video/photography direction | illustration | animation | social media design
Standard Process makes whole-food based supplements. They go to great lengths to ensure the quality of their product from cultivating nutrient-dense soil on their certified organic farm to formulating new products. It’s been a fascinating journey learning about their business, interviewing subject-matter experts and farmers and bringing their mission to life via new content, video, photography, illustration, animation and graphics.
My role? I provided input on the overall creative strategy. I planned and art directed photo and video shoots. I designed and created all social media graphics including custom illustrations, concepted and produced the animations and provided storyboards and art direction for video content.