Freelance Senior Art Director, Designer and Illustrator
Freelance Senior Art Director, Designer and Illustrator
creative direction | brand identity | ux/ui | art direction/design
Cristo Rey Milwaukee's 2018 capital campaign, Ignite. Invest. Impact. was created to raise funds to build a new high school. CRJ changes the lives of its students by providing a unique work-study program that empowers graduates to succeed in college and life. Through video, testimonials, campaign materials and a new website, users are invited to invest in the school, the students, the families and the future our community.
My role? I assisted in concepting the campaign. I designed the brand, logo and graphic treatment for all elements. I concepted and directed a custom video. I designed the website (UX and UI). I designed and produced the campaign book and created the graphics and illustrations.