brand identity | ux/ui | art direction/design
Illinois-based Bell Flavors & Fragrances is more than 100 years old and supplies manufacturers in the flavors and fragrances industry. Bell’s team asked for a public-facing, multilingual website that reflects the company’s aspiration to be more creative, innovative and futuristic. The new website is an immersive experience that sparks imagination through large vivid photography and video that inspires users to smell and taste the page.
My role? I evolved the branding of the company. I designed the website user experience and owned the art direction and design.