Freelance Senior Art Director, Designer and Illustrator
Freelance Senior Art Director, Designer and Illustrator
ux/ui | art direction/design | tv | social media | digital marketing
Healthy Driven Chicago is a fully integrated, multichannel health education campaign that positions Edward-Elmhurst Health (Chicago) as the most reliable, trustworthy resource for quality healthcare information. The online community features relevant health topics using Edward-Elmhurst Health's physicians as topic experts. The program has been successfully running for over 5 years.
My role? I designed the new brand. I art directed and designed each element of the campaign: website (UX and UI), tv spots, social media and digital ads. I advised and provided recommendations on the program evolution and enhancements on a regular basis.